Vancouver's First Coffee Tasting Centre: Roaster Central
For many people, a cup (or three) of coffee is an important part of their daily ritual. In 2015, Canada ranked number 1 for consuming the most coffee per capita (CBC). In 2016, Canadians drank an average of 3 cups of coffee per day (statista).
With all the cup of Joe we drink, it’s no surprise that Canada’s specialty coffee scene is booming. Although the scene is growing, roasters, manufacturers, and organizations are banding together to help make coffee more approachable.
The Coffee Problem
Coffee has a similar problem with wine. We drink them regularly but we feel intimidated when we have to go beyond broad descriptors or when we need are asked to point out the flavour profile and features.
Until the rise of specialty coffee, there has been very little opportunity for people to talk about coffee, the flavour, and the process. Much of what we’ve been restricted to are simple categories like Dark Roast or Medium Roast, which are terms we solely base on bitterness level and caffeine strength.
So just like wine, we’ve shied away from fully appreciating the complex features like the origin, sweetness, acidity, and body that suits us.
Making Coffee Approachable
Last year, Beanstock Festival marked the first coffee festival that was open to consumers. More than 30 Vancouver coffee roasters, like Pallet, Mogiana, JJ Bean and Milano, welcomed hundreds of people to sample a variety of blends and educate consumers on the coffee-making process.
Some of the best coffee shops in Vancouver, like Timbertrain, JJ Bean, and Kahve Cafe have hosted Coffee Tasting Workshops to provide a comfortable place for beginners to learn about the specialty coffee brewing process and to develop their palette.
In Comes Roaster Central
Espressotec is Canada’s top supplier for home and commercial espresso machines, grinders and accessories. They are joining the movement to make specialty coffee more approachable with the launch of Vancouver’s first coffee tasting centre, Roaster Central.
Roaster Central will feature over 40 different coffees from local and international roasters that are categorized based on flavour profile (Bright/Citrus, Fruit Forward, Rich/Sweet, Earth/Smoke). Explore a wide range of profiles with their customized coffee tasting flight and see what suits your palette or taste the whole spectrum of origins at once. Visitors will also learn how to brew coffee and tips on developing your palette by the Espressotec staff.
To enter Roaster Central, visitors are asked to give a small donation, which will be donated to the Lookout Society - a charitable organization that provides housing and support to adults with low or no income.
As long as Canadians continue to consume coffee on a regular basis, specialty coffee and cafes in Vancouver will press on and thrive. The efforts to propel coffee culture by Vancouver coffee roasters and Espressotec’s Roaster Central will be the driving force of how we experience coffee in years to come.
Location: 1015 Clark Dr, Vancouver, BC V5L 3K1